Ferrari Event
A story about speed, aesthetics and fine tailoring. This is the main inspiration behind the new Women and Men's collection by Italian lead brand Ferrari, presented last November in the Tessabit Boutique in Como. A moment that combined the world of fashion and the world of engines, which have always shared the same passion for beauty as a daily element of communication.
The Collection
Designed by Creative Director Rocco Iannone, the collection takes the personalities and passions of the women and men playing leading roles in today’s changing aesthetics, society and culture and transforms them into everyday attitudes of daywear and evening wear. The garment silhouettes are slim yet not minimal and we see tailoring and natural materials teamed with the latest technological research. A collection where every element is designed and studied to contaminate occasions of wear and to transcend the boundaries until now assigned to the female and male wardrobe.
The inspiration
In the words of Creative Director Rocco Iannone: «Ferrari is a system in which aesthetic research is never separated from the ethics expressed in its history and it is also the synthesis of that Italian ability to transform creativity into a project. This was my starting point for telling the story of speed, one of our Brand’s codes but also an expression of the innovation required by the ongoing changes in society. This gave rise to the narrative connections between speed and technology, light and surface, the idea of the future and its inevitable realisation that runs through the entire collection, which, in this way, owns a design method using hybridisation of materials and shapes. But it also enhances contamination as a factor that, by opening up to diversity, sets evolutionary processes in motion».
The collection is now available online and in our Tessabit boutique on Lake Como.
The collection is now available online and in our Tessabit boutique on Lake Como.
